Got a well-known brand? Why bother with consistency? Instead, change its name and/or web address for advertising purposes!
It’s not Yahoo Australia … it’s Yahoo!7
Just when you thought you’d got used to ticketmaster7.com, it’s changed back to ticketmaster.com.au
It’s not bigbrother.com.au, it’s bigbrother.3mobile.com.au
It’s not gmail.com, it’s gmail.google.com (just in case you forget what the G stands for)
Within domains it can be a mess too. Microsoft’s site always makes sure the default pages don’t end in / but instead in whatever their latest web server technology is. It used to be /default.asp, then /default.aspx, now it’s /default.mspx. It must be a nightmare of forwarding, to make sure anybody who has bookmarked in the past still gets to where they want. Go to www.microsoft.com/ie now, and it flickers past about 4 old addresses to get where it’s going.
Once upon a time, www.microsoft.com/windows/ie/default.aspx was the IE page. That one just produces an error now. Idiots.