How not to run a corporate web site

I’ve noticed that Transport For London do this irritating thing: they move (“archive”) their corporate media releases content each month.

So this:
http://www.tfl.gov.uk/corporate/media/newscentre/19678.aspx

— which has been quoted widely as the press release for the Royal Wedding Oyster Card, for instance on the popular Going Underground blog — gets moved to:

http://www.tfl.gov.uk/corporate/media/newscentre/archive/19678.aspx

The old link returns a 404.

WHY? It just seems utterly pointless.

The other thing they do is fail to show, or even link to pictures on their media release pages, even in cases like this where the picture is of prime interest, as the story is “Mayor unveils design of the royal wedding Oyster card”. Instead they make you ring the TFL press office.

Perhaps they haven’t noted the rise of social media, where the messages you put out can be spread by bloggers, Tweeters, Facebookers — none of whom will have the time or motivation to ring your press office to get hold of a photo.

If you hide the official information too much, people will end up relying on the unofficial information out there. Less detail, less reliability, and you’ve got less control of the message you want to put out.

Seems an odd way of doing things in the 21st century.

(I only had this rant because I was looking for a picture of the special Royal Wedding Oyster Card.)

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