Dug this up from a five-year-old draft:
Sensis are nuts. They’ve totally shot themselves in the foot, and they’ve only got a limited amount of time to plug the gap before their Yellow Pages foot falls off completely.
Yellow Pages on the web doesn’t contain entries for all of the businesses listed in the physical Yellow Pages. Sensis charges businesses extra to list on the web. Not many have taken Sensis up on that option, meaning that YPW has remarkably few businesses listed – and because YPW has few businesses, consumers don’t turn to YPW to find businesses. And because of that, fewer and fewer businesses are listing… and so the death spiral goes.
If anyone there had one ounce of sense (sic), they’d be giving web listing away for free, or even negative price. For a while, while the network effect was being established. Then the charges would start hiking up, and the profits rolling in. But no, they had to try to be profitable before the monopoly was established. Bang! bang! Wow, my foot hurts.
I don’t think I was wrong. When’s the last time you used the yellow pages online to find… anything?