iPod goes mainstream

It’s one thing for us techno-fetishists to be praising the iPod, but quite another when those in music join in. Today’s Age EG “Sticky Carpet” column pays homage to the device.

Yes, 2004 was the year Sticky went out and bought an Apple iPod.

In flashy campaigns, the people at Apple market this revolutionary technology as a must-have fashion accessory, when they really should be saying: you no longer have to spend hours a week organising your CDs, because this little helper will do it for you without complaint.

… and reflects on its influence on the traditional track/album structure:

It’s getting further and further away from the days when albums were treated as a distinct singular entity, to be played from start to finish.

Part of the progression I suppose. Once upon a time it was track/side/album. Sides went when CDs took over tapes and vinyl. Perhaps the iPod will speed the progression to individual tracks being the new way people buy music.

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