Joel Spolsky is outraged over an IT security advert with the slogan “To catch a geek, you have to think like a geek”, featuring a picture of a man in illfitting trousers, red socks and plain black shoes:
What is this, high school? With the bullies who fail all their classes have such an inferiority complex they have to make fun of the geeks?
You know, I’m a professional geek. And I’ve worked with a lot of other professional geeks. Dozens. Maybe even hundreds.
Most of them are smart, and many of them brilliant. The vast majority are well-dressed. Only a tiny minority have fitted into the geek stereotype of unfashionable nerdy incomprehensible uncommunicative brainiacs.
Most of them a very well dressed, friendly, outgoing people. Some (gasp) are even women.
Okay, so it’s only advertising. But it’s obviously got a few noses out-of-joint. And from Joel’s reaction, some of those noses are decision-maker noses.