Edward Jay Epstein explains that The thirsty moviegoer fuels the movie business.
There’s an economic imperiative to make the salty popcorn, and movies short with action which avoids gripping plotlines – and it’s driven by the theatre’s concession stand. Coke calls the shots in the film industry.
This explains it all. It’s not about the razors, it’s about the blades.
So how does anyone explain King Kong? I guess 50% isn’t bad.
Simple: the industry determined King Kong wasn’t a success. Not enough people saw it, so not enough softdrink was sold.
No, I meant how did anyone decide it was a good idea to make it?? It wasn’t short, but it did suck. They must have figured that 50% of the criteria above was acceptable.
No one sets out to make a bad movie. And after you’ve spent USD$207 millon on a bad movie, cognitive dissonance sets in.