AI Software forcing newspapers to be clearer and more relevant

The New York Times explains that journalists are now having to make their articles clearer and more relevant to gain search engine recognition, while subeditors are having to do the same thing to headlines.

I suspect that the Herald Sun’s trick of interposing an unrelated photo and a provocative headline (e.g. “Child molester caught” next to a photo of the PM) will eventually be affected by this.