Now, what’s interesting is his new ScobleShow which is a bit like the Channel 9 Scoble started up at Microsoft: video blogging things of interest. (Did he start it? He certainly seems to have been in at the start).

ScobleShow is a bit broader, of course.

What’s got me interested is the branding. ScobleShow. Obviously PodTech want to make the most of their investment in Scoble’s geek celebrity status, and they’re doing so with this name.

But what happens when Scoble eventually leaves? Will the brand go with him? Or will it die? Or will someone else try to take it over? Will PodTech have built up their branding and audience enough in the mean time that it doesn’t matter?

• Cameron Reilly has had a go at valuing The Podcast Network vs PodTech, which includes showing the Scoble/ScobleShow effect on PodTech’s traffic.

HINT: A podcast needs to be easily downloadable, not tied to a web page with dodgy streaming, or to podcasting software I don’t have. I should be able to Right Click/Save link as. Subscribing via RSS is all very well, but how do I know if I want to get that involved?

Oh, and Garry Barker’s an interesting writer, but he’s going to have to cast more than a 30 second intro to what his podcast will eventually be about to get me listening regularly. (Or was that just the streaming cutting out after 30 seconds? You see the problem here?!)

Speaking of which, Bob Cringely is about to launch a downloadable geek TV show, available in a number of formats including Mpeg4 and audio-only.

What I want is a directors commentary that I can take to the cinema with me. I’d download it, throw it on the pod and listen to it in the cinema. I’m sure it would be great for repeat business; go once to watch the film, then again to listen to the commentary. It would be spoken word, you could play it soft and no one would hear it.

Maybe Cameron‘s The Podcast Network could try and flex their muscles?