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	<title>Geek Rant dot org &#187; Marketing</title>
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		<title>How not to run a corporate web site</title>
		<link>http://www.geekrant.org/2011/04/22/how-not-to-run-a-web-site/</link>
		<comments>http://www.geekrant.org/2011/04/22/how-not-to-run-a-web-site/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 22:11:51 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Site design]]></category>
		<category><![CDATA[Social networking]]></category>

		<guid isPermaLink="false">http://www.geekrant.org/?p=1957</guid>
		<description><![CDATA[I&#8217;ve noticed that Transport For London do this irritating thing: they move (&#8220;archive&#8221;) their corporate media releases content each month. So this: http://www.tfl.gov.uk/corporate/media/newscentre/19678.aspx &#8211; which has been quoted widely as the press release for the Royal Wedding Oyster Card, for instance on the popular Going Underground blog &#8212; gets moved to: http://www.tfl.gov.uk/corporate/media/newscentre/archive/19678.aspx The old link [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve noticed that <a href="http://www.tfl.gov.uk/">Transport For London</a> do this irritating thing: they move (&#8220;archive&#8221;) their corporate media releases content each month.</p>
<p>So this:<br />
<a href="http://www.tfl.gov.uk/corporate/media/newscentre/19678.aspx">http://www.tfl.gov.uk/corporate/media/newscentre/19678.aspx</a></p>
<p>&#8211; which has been quoted widely as the press release for the Royal Wedding Oyster Card, for instance on the popular <a href="http://london-underground.blogspot.com/2011/03/limited-edition-royal-wedding-oyster.html">Going Underground blog</a> &#8212; gets moved to:</p>
<p><a href="http://www.tfl.gov.uk/corporate/media/newscentre/archive/19678.aspx">http://www.tfl.gov.uk/corporate/media/newscentre/archive/19678.aspx</a></p>
<p>The old link returns a 404.</p>
<p>WHY? It just seems utterly pointless.</p>
<p>The other thing they do is fail to show, or even link to pictures on their media release pages, even in cases like this where the picture is of prime interest, as the story is &#8220;Mayor unveils design of the royal wedding Oyster card&#8221;. Instead they make you ring the TFL press office.</p>
<p>Perhaps they haven&#8217;t noted the rise of social media, where the messages you put out can be spread by bloggers, Tweeters, Facebookers &#8212; none of whom will have the time or motivation to ring your press office to get hold of a photo.</p>
<p>If you hide the official information too much, people will end up relying on the unofficial information out there. Less detail, less reliability, and you&#8217;ve got less control of the message you want to put out.</p>
<p>Seems an odd way of doing things in the 21st century.</p>
<p>(I only had this rant because I was looking for a picture of the special <a href="http://snipe.at/scoop/boris-has-caught-royal-wedding-fever-can-you-help-him">Royal Wedding Oyster Card</a>.)</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Sensis Yellow Pages</title>
		<link>http://www.geekrant.org/2010/06/06/sensis-yellow-pages/</link>
		<comments>http://www.geekrant.org/2010/06/06/sensis-yellow-pages/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 13:43:41 +0000</pubDate>
		<dc:creator>josh</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AU]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search engines]]></category>

		<guid isPermaLink="false">http://www.geekrant.org/2005/07/06/sensis-yellow-pages/</guid>
		<description><![CDATA[Dug this up from a five-year-old draft: Sensis are nuts. They&#8217;ve totally shot themselves in the foot, and they&#8217;ve only got a limited amount of time to plug the gap before their Yellow Pages foot falls off completely. Yellow Pages on the web doesn&#8217;t contain entries for all of the businesses listed in the physical [...]]]></description>
			<content:encoded><![CDATA[<p><em>Dug this up from a five-year-old draft:</em></p>
<blockquote><p>Sensis are nuts.  They&#8217;ve totally shot themselves in the foot, and they&#8217;ve only got a limited amount of time to plug the gap before their Yellow Pages foot falls off completely.</p>
<p>Yellow Pages on the web doesn&#8217;t contain entries for all of the businesses listed in the physical Yellow Pages.  Sensis charges businesses extra to list on the web.  Not many have taken Sensis up on that option, meaning that YPW has remarkably few businesses listed &#8211; and because YPW has few businesses, consumers don&#8217;t turn to YPW to find businesses.  And because of that, fewer and fewer businesses are listing&#8230; and so the death spiral goes.</p>
<p>If anyone there had one ounce of sense (sic), they&#8217;d be giving web listing away for free, or even negative price.  For a while, while the network effect was being established.  Then the charges would start hiking up, and the profits rolling in.  But no, they had to try to be profitable before the monopoly was established.  Bang! bang!  Wow, my foot hurts.</p></blockquote>
<p>I don&#8217;t think I was wrong.  When&#8217;s the last time you used the yellow pages online to find&#8230; anything?</p>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Decimalization of eggs</title>
		<link>http://www.geekrant.org/2010/02/25/decimalization-of-eggs/</link>
		<comments>http://www.geekrant.org/2010/02/25/decimalization-of-eggs/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 13:12:37 +0000</pubDate>
		<dc:creator>josh</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.geekrant.org/?p=1518</guid>
		<description><![CDATA[A clear sign that the French have taken over. I tried to find the Egg Farmers Free Range Eggs, 550g Pk 10 at Woolworths, but the site just doesn&#8217;t work, even with JavaScript turned all the way on. And how well does the Woolworths site worth without JavaScript? Not at all well. The blind can [...]]]></description>
			<content:encoded><![CDATA[<p>A clear sign that <a href="http://en.wikipedia.org/wiki/Decimal_time#France">the French have taken over</a>. </p>
<p>I tried to find the <a href="http://chocoholicmegi.com/2009/0907193900/">Egg Farmers Free Range Eggs, 550g Pk 10</a> at Woolworths, but the site just doesn&#8217;t work, even with JavaScript turned all the way on.  And how well does the Woolworths site worth without JavaScript?  Not at all well.  The blind can go f**k themselves.</p>
<p>A ten-pack of eggs.</p>
<p>I can&#8217;t figure out how this is making things better.  We have six-packs, so that&#8217;s not it.  Please, enlighten me.</p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Printer prices still haven&#8217;t changed?</title>
		<link>http://www.geekrant.org/2009/12/26/printer-prices-still-havent-changed/</link>
		<comments>http://www.geekrant.org/2009/12/26/printer-prices-still-havent-changed/#comments</comments>
		<pubDate>Fri, 25 Dec 2009 13:23:10 +0000</pubDate>
		<dc:creator>josh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Printers]]></category>

		<guid isPermaLink="false">http://www.geekrant.org/?p=1475</guid>
		<description><![CDATA[Christmas Eve, and following through on an idea I had six months earlier for fantastic presents, Fridge magnets and customized T-Shirts featuring smiling images of the whole family. Gifts like these would be well received by anyone blessed by them. I&#8217;m not a big fan of inkjets, but several years ago we needed a scanner [...]]]></description>
			<content:encoded><![CDATA[<p>Christmas Eve, and following through on an idea I had six months earlier for fantastic presents, <a href="http://en.wikipedia.org/wiki/Fridge_magnet">Fridge magnets</a> and <a href="http://en.wikipedia.org/wiki/Inkjet_transfer#T-shirt_transfer">customized T-Shirts</a> featuring smiling images of the whole family.  Gifts like these would be well received by anyone blessed by them.</p>
<p>I&#8217;m not a big fan of inkjets, but several years ago we needed a scanner and the cheapest way of acquiring one was by buying one of those scanners with a free, built in inkjet printer.  For some reason they&#8217;re sold in the printer section of the store.  Knowing that inkjet cartridges don&#8217;t like sitting unused for extended periods, I didn&#8217;t install the cartridges.  Until Christmas Eve 2009.</p>
<p>Things were going swimmingly well, with print-head alignment and test pages coming out, looking a little odd but they were very speedy drafts.  A final print of a sheet of photos (well over 15 minutes to produce) didn&#8217;t come out so good.  It was obvious yellow was missing.  A few attempts to clean and clear the cartridge were attempted.  One Christmas Eve, I decided to go shopping for a replacement colour cartridge.  We&#8217;ve seen the movies.  I knew what to expect.</p>
<p>From personal experience I can tell you that the afternoon of Christmas Eve isn&#8217;t all that crowded.  Parking was bad, but not Boxing-Day-terrible.  I picked the easy, undercover park that&#8217;s a substantial walk to the shopping centre, and all was good.</p>
<p>The plan was to check out cartridge prices, compare to new printers, and decide what to do.  Turns out the <a href="http://en.wikipedia.org/wiki/Printer_cartridge#Pricing">inkjet pricing tactics</a> haven&#8217;t changed since I bought the scanner.  A replacement cartridge, just one of two required cartridges, was $45.  A new printer, $48 (different brand).  Given I didn&#8217;t know when the black was going to fail on me, I went with a new printer and fresh cartridges.</p>
<p>The new printer is much faster than the old one.  And it came with same photo paper too.  The T-Shirts could have gone down better, but the fridge magnets went down a treat.</p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>FLICK OFF</title>
		<link>http://www.geekrant.org/2007/06/19/flick-off/</link>
		<comments>http://www.geekrant.org/2007/06/19/flick-off/#comments</comments>
		<pubDate>Tue, 19 Jun 2007 07:17:07 +0000</pubDate>
		<dc:creator>josh</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.geekrant.org/2007/06/19/flick-off/</guid>
		<description><![CDATA[FLICK OFF is a Canadian government run energy reduction initiative. It really should have gotten a less provocative name. Or do I have a dirty mind? via http://www.thisisbroken.com/]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickoff.org/">FLICK OFF</a> is a Canadian government run energy reduction initiative.</p>
<p>It really should have gotten a less provocative name.  </p>
<p>Or do I have a dirty mind?</p>
<p>via <a href="http://www.thisisbroken.com/">http://www.thisisbroken.com/<br />
</a></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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