Geeks rule the world

This warms the heart.

Here’s proof that geeks now rule the world: the USA election result shows the winner is the one with the better database. This fascinating article shows how the Obama campaign gathered and used demographic data — and how the Romney camp mis-stepped.

The Obama campaign had pulled off a trick political professionals normally fantasise about. Using some of the most sophisticated campaigning technology ever created, they reshaped the electorate to suit their candidate.

Victory for technology

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